The fiercely awaited Karnival Jom Heboh Sarawak Segulai Sejalai 2026 opens today, turning Kuching into a lively canvas celebrating Borneo’s diverse heritage, flavours and innovations. Hosted at the Borneo Convention Centre Kuching (BCCK), this seven-day carnival offers activities to suit every age and passion.
Highlights of opening day include:
• A dazzling parade of traditional dancers and ornate floats, featuring Sarawak’s beloved Hornbill mascot.
• “Rasa Warisan” food precinct where guests can taste delicacies from umai and manok pansuh to tempoyak and sago-based treats.
• Artisan Village showcasing over 150 booths of handwoven fabrics, intricate beadwork, woodcrafts and other indigenous art forms.
• Live music on the main stage, kicking off with emerging Sarawakian bands followed by headline performers each evening.
• A family fun zone with cultural hands-on sessions—blowpipe tutorials, kuda kepang horse-dance demos and traditional wau kite workshops.
• Youth Arena featuring esports clashes, street-dance competitions and local startup showcases.
Under the banner “Segulai Sejalai” (Together Along the Journey), this edition of Jom Heboh is billed as the largest yet in Sarawak, with organisers forecasting over 50,000 attendees across six days. Beyond entertainment, the carnival aims to empower local micro-businesses and shine a light on Sarawak’s lesser-known attractions via the “Explore the Interior” pavilion.
In his inaugural address, Sarawak Tourism Minister Dato Sri Haji Abdul Karim reiterated the state’s dedication to expanding domestic tourism, especially in 2026 as Malaysia rebounds from the pandemic’s economic challenges. “This carnival is more than a festival; it’s a stage to bring our communities together, honour our heritage, and create fresh avenues for youth and entrepreneurs,” he remarked.
Karnival Jom Heboh Sarawak Segulai Sejalai 2026 runs until Saturday, January 25. Admission is complimentary, and full schedules, vendor listings and performance line-ups are available on the official event app or at the BCCK information kiosks. Whether you’re a lifelong Sarawakian or visiting for the first time, prepare for a sensory extravaganza of sights, sounds and tastes that capture Borneo’s true spirit.
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