Pullman Miri Waterfront Honoured for Exceptional CSR Efforts
MIRI (May 15, 2024) – Pullman Miri Waterfront received strong acclaim from local officials and community collaborators for its broad corporate social responsibility (CSR) initiatives. The seaside hotel was recently celebrated at a Miri City Council event for its sustained dedication to advancing education, protecting the environment, and enhancing social well-being throughout northern Sarawak.
Since early last year, Pullman Miri Waterfront has joined forces with area schools, NGOs and grassroots representatives to implement hands-on initiatives tackling urgent social and ecological issues. Key highlights include:
• Coastal and river clean-up operations, during which hotel staff and volunteers removed over two tonnes of debris from Miri’s shoreline and waterways.
• A mangrove reforestation drive in nearby forests, designed to strengthen coastal resilience while promoting biodiversity awareness.
• Scholarship and mentoring schemes for disadvantaged students, supplying school materials, digital learning devices and career development workshops.
• Ongoing distributions of meals and essential items to senior citizens, single-parent households and refugees in partnership with the Sarawak Women’s Welfare Association.
“Pullman Miri Waterfront’s approach to CSR extends beyond singular events—it’s founded on sustainable collaborations that yield quantifiable benefits,” remarked Council Chairman Datuk Haji Mohammad Yakub. “Their dedication has enhanced ecological health, opened educational pathways and reinforced communal ties across our region.”
Hotel General Manager Mr Jean-Luc Dubois added, “We are convinced that true corporate responsibility transcends outstanding hospitality; it’s about making a constructive impact wherever we operate. Our team is proud to collaborate with local stakeholders, and we’re committed to expanding these efforts across Sarawak.”
Looking forward, Pullman Miri Waterfront aims to introduce vocational training workshops for young adults and bolster its plastic-free operations with waste-to-energy pilot projects. The hotel hopes these next steps will inspire other organisations to embrace socially responsible practices that benefit both communities and the planet.
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